Morgunblaðið published this map in June 11th 2004. The title can be translated: The land is still widening and moves northwards. The same map was then published in a booklet – ISNET2004 – by Landmælingar Íslands (National Land Survey of Iceland). On page 37 it is repeated that Iceland drifts to the north.
To clarify this further: Iceland drifts closer to the North Pole, away from equator.
The results presented with ISNET2004 fit accurately with the convection cell system extending from the North Pole over Iceland, as shown here:
Note the symmetry and how exactly the vectors fit with the calculated lines in the East and West of Iceland.